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is a non-fiction book by journalist Rina Raphael . Published in 2022, it explores the explosion of the $4.4 trillion wellness industry and its specific impact on women. Core Themes and Investigations

: The book compares boutique fitness studios and wellness retreats to "secular churches," where people seek the community and meaning formerly found in traditional religion. is a non-fiction book by journalist Rina Raphael

: It examines how the industry capitalizes on women's dissatisfaction with a medical system that often dismisses their concerns, leading them toward pseudoscience and costly "cures" like crystals or charcoal-infused products. : It examines how the industry capitalizes on

: Raphael argues that "wellness" has become an ambiguous marketing tactic that targets women's vulnerabilities. Book Details : Raphael critiques companies like Goop

: The book highlights how the industry conflates thinness with health, pressuring women into a cycle of constant self-improvement. Book Details

: Raphael critiques companies like Goop for selling individualistic solutions (cleanses, supplements) that mask deeper structural and social issues.