The "Best of Grimm and Co: The Most Beautiful Christmas Fairy Tales" (2022) is an interactive, immersive feature designed to transport audiences into a "gothic and enchanted" world where classic Grimm folklore meets modern festive wonder. Produced by the literacy charity Grimm & Co , this feature likely integrates their signature "Apothecary to the Magical" aesthetic with live storytelling and creative writing workshops. Feature Overview: "The Apothecary’s Winter Anthology"

Participants can access "Story Sleeves," a series of recorded stories—such as The Gruffalo’s Child —accompanied by digital "tips and tricks" to help children keep their own stories "up their sleeves" during the holiday season.

Drawing inspiration from Northumberland Theatre Company’s 2024 adaptations, the 2022 feature likely used "fast-paced physical theatre" and "gleefully gothic" staging to tell tales like Hansel and Gretel or The Nutcracker .

A central part of the festive experience includes "Storytime with Santa," where Father Christmas visits the Emporium of Stories to read his favorite Christmas-themed Grimm tales. Attendees receive a special gift and a Polaroid picture, creating a tangible "keepsake" of the fairy tale world.

This feature transforms the traditional Christmas fairy tale into a sensory journey through Grimm & Co's physical and digital spaces.