Platforms like YouTube, Instagram , and TikTok, where "User-Generated Content" (UGC) often competes with professional studio productions.
Your feed isn't random. Media companies use data to tailor recommendations, ensuring you only see what you’re likely to engage with.
The line between "celebrity" and "influencer" has blurred. Individual creators now have the power to launch global brands and media empires from their bedrooms.
The way we consume content is being rewritten by a few dominant trends: