His refusal to use a label like Big Machine Records and his DIY approach to music videos.
Watch this breakdown to see the music video's vibe and lyrical delivery in action:
The official music video for "Real Country" by Upchurch highlights his signature "hick-hop" style, blending traditional country themes with rap delivery. Released in early 2022, the song reinforces his identity as an independent artist who remains connected to his Southern roots despite his massive online success. 🎵 Key Features of the Song Upchurch - "Real Country" (Official Music Video)
The progression and rhythm remain consistent throughout the entire track, making it beginner-friendly. 📽️ Video Content & Reaction
The music video typically features Upchurch in rural settings, emphasizing his "Creek Squad" lifestyle. Fans and reviewers often point out: His refusal to use a label like Big
Reactions frequently highlight his ability to switch between melodic singing and fast-paced rapping.
Focuses on rural life, authenticity, and challenging the "polished" image of mainstream Nashville country music. 🎵 Key Features of the Song The progression
A mix of country, rap, and rock, often categorized as country rap or "hick-hop".