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Filmed on Hoxton Street in North London. Ashcroft starts at the corner of Hoxton and Falkirk Streets, walking north toward Hoxton Gardens before returning.

The official music video for The Verve's "Bitter Sweet Symphony," released on June 11, 1997, is one of the most iconic visuals of the Britpop era. Directed by Walter Stern, the video features lead singer Richard Ashcroft walking down a busy London street, refusing to alter his path or pace even as he collides with passersby. the_verve_bitter_sweet_symphony_official_music_...

It uses a continuous-shot style with a faint blue filter to evoke a sense of freedom and detachment from the surrounding world. Concept and Symbolism Filmed on Hoxton Street in North London

The video is a direct homage to the 1991 video for Massive Attack’s "Unfinished Sympathy," which similarly features a continuous shot of a singer walking down a street. Directed by Walter Stern, the video features lead

Walter Stern, who also directed Massive Attack’s "Teardrop".