I Dont Know How But They Found Me - New Invention (lyric Video) Page

I DONT KNOW HOW BUT THEY FOUND ME (iDKHOW) has always operated as a concept-heavy project, but the lyric video for "New Invention" serves as a masterclass in their "found footage" aesthetic. While the song itself explores the anxieties of being manipulated or "rebuilt" by someone else, the visual presentation reinforces the band’s central narrative: that they are a forgotten act from the late 70s or early 80s whose media is only now being unearthed. The Aesthetic of Obsolescence

💡 The "New Invention" lyric video succeeds because it doesn't just show the words; it provides a physical context for them. It forces the viewer to become a "researcher" looking into a dark, distorted past. If you'd like to dive deeper, I can help you with: A breakdown of the lore behind Telltale Entertainment I DONT KNOW HOW BUT THEY FOUND ME

For long-time fans, the video is another piece of the "Telltale" puzzle—the fictional shadow corporation that supposedly oversees the band's archive. The lyric video acts as a bridge between the music and the lore, suggesting that the song "New Invention" is perhaps a demonstration of a psychological or physical procedure developed by Telltale. It transforms a catchy alt-pop song into something slightly more sinister and voyeuristic. It forces the viewer to become a "researcher"

The way the text snaps onto the screen feels mechanical and precise, echoing the song’s tight, disco-inflected bassline and synth stabs. Narrative Continuity It transforms a catchy alt-pop song into something

The "New Invention" visuals align perfectly with the track’s lyrical themes of loss of agency.

The lyric video is styled as a piece of instructional or corporate media from a bygone era. By using grainy textures, chromatic aberration, and the distinct flicker of a cathode-ray tube (CRT) monitor, iDKHOW creates a sense of "hauntology." This isn't just nostalgia; it is the feeling of a future that never happened. The lyrics appear in blocky, teletext-style fonts, mimicking the primitive digital overlays used in early cable broadcasts or laboratory training tapes. Mechanical Dehumanization

The lyrics describe a partner who treats the narrator like a project to be tinkered with. The video’s sterile, automated look mirrors this feeling of being a "gadget" in someone else's hands.