Roddy Ricch - Down Below [official Music Video] (dir. By Jmp) Apr 2026

Are you interested in a or more info on the Feed Tha Streets II project?

: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance. Are you interested in a or more info

: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it". Released as a breakout visual from his 2018

Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom. Directed by JMP (with cinematography by Mike Koziel),

### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams.

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.