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A significant trend highlighted is the shift toward longevity—investing in habits and products (like supplements, high-quality nutrition, and sleep tech) that extend "healthspan" rather than just lifespan.

The study segments the Polish market into distinct groups based on their level of health consciousness: R-EWOLUCJA I ZDROWIE - NOWE ROZDANIE ЕљWIADOMOЕљC...

For companies in the FMCG, pharmaceutical, and tech sectors, the report suggests that "health" is now a cross-category requirement. Brands are encouraged to move beyond functional benefits and address the consumer's desire for and simplicity in their health journey. A significant trend highlighted is the shift toward

The report analyzes how mobile apps, wearables, and telemedicine have become standard tools for the modern Polish consumer to monitor and manage their health metrics in real-time. Consumer Archetypes and tech sectors