The video is filmed on Ross’s massive 302-acre estate to contrast his success with what he describes as Birdman's exploitative tactics. Work Hard Until Your Idols Become Your Rivals
Ross mentions that even Khaled, known for his loyalty, was allegedly "done dirty" by Birdman.
Ross explains that he used to "model his life" after Birdman's success until he saw the reality behind the business. 🎬 Music Video Symbolism
The song addresses Birdman’s history of legal and financial disputes with prominent figures in hip-hop:
The track features a cameo in its music video by producer Bangladesh, who famously sued for unpaid royalties for the hit "A Milli".
Ross calls out the "whole debacle" regarding Wayne's unpaid royalties and stalled career.