Positions are what you want; interests are why you want them.

Base the result on fair, independent standards. The Power of the BATNA

"Getting to Yes: Negotiating Agreement Without Giving In" by Roger Fisher and William Ury revolutionized conflict resolution. It introduced , a method designed to decide issues on their merits rather than through a haggling process focused on what each side says it will or will not do. 💡 The Four Pillars of Principled Negotiation

A core concept of the book is the (Best Alternative to a Negotiated Agreement). It is your standard of absolute measurement. It protects you from accepting unfavorable terms. It prevents you from rejecting terms in your best interest. A strong BATNA increases your negotiation power. Conclusion

Be soft on the people, but hard on the problem.

Principled negotiation moves parties away from adversarial bargaining. By focusing on mutual gains and fair standards, it allows for efficient agreements that preserve and improve relationships.

Getting To Yes: Negotiating Agreement Without G... -

Positions are what you want; interests are why you want them.

Base the result on fair, independent standards. The Power of the BATNA Getting to Yes: Negotiating Agreement Without G...

"Getting to Yes: Negotiating Agreement Without Giving In" by Roger Fisher and William Ury revolutionized conflict resolution. It introduced , a method designed to decide issues on their merits rather than through a haggling process focused on what each side says it will or will not do. 💡 The Four Pillars of Principled Negotiation Positions are what you want; interests are why you want them

A core concept of the book is the (Best Alternative to a Negotiated Agreement). It is your standard of absolute measurement. It protects you from accepting unfavorable terms. It prevents you from rejecting terms in your best interest. A strong BATNA increases your negotiation power. Conclusion It introduced , a method designed to decide

Be soft on the people, but hard on the problem.

Principled negotiation moves parties away from adversarial bargaining. By focusing on mutual gains and fair standards, it allows for efficient agreements that preserve and improve relationships.

SOPHiA DDM™ Overview
Unlocking Insights, Transforming Healthcare
Learn About SOPHiA DDM™ 
SOPHiA DDM™ for Genomics

Oncology 

Rare and Inherited Disorders

Add-On Modules

SOPHiA DDM™ for Radiomics
Unlock entirely novel insights from your radiology images
Learn About SOPHiA DDM™ for Radiomics 
SOPHiA DDM™ for Multimodal
Explore new frontiers in biology and disease through novel insights
Learn About SOPHiA DDM™ for Multimodal
Professional Services
Accelerate breakthroughs with our tailored enablement services
Learn About our Professional Services