: Many teams hold a lottery for their season ticket holders. However, longevity and seat location often dictate eligibility; some longtime season ticket holders may never get the opportunity if their seats aren't in a "priority zone".

The vast majority of fans buy tickets on the secondary market. These tickets usually come from team staff, players, or lottery winners who choose to resell them.

The primary reason Super Bowl tickets are difficult to obtain is that the NFL distributes almost all of them to its 32 teams and corporate partners. The standard allocation is typically as follows:

Guide to Securing Super Bowl Tickets Purchasing tickets for the Super Bowl—the most coveted event in American sports—requires significant planning, a substantial budget, and an understanding of the NFL’s complex distribution system. Because the league accounts for every single ticket, they are never sold directly to the general public at face value. 1. Understanding Ticket Allocation

: This is the NFL's official hospitality partner. They sell "guaranteed" ticket packages that include hotel stays, pre-game parties, and other perks. 3. Secondary Market: Reliability and Risks

When's the Best Time to Buy Super Bowl Tickets? Recent ... - SeatGeek

Based on current market data for Super Bowl LX at Levi’s Stadium, expect to pay significantly more than face value: