: You can start with as little as $25 for an initial purchase.
: To make the stock more accessible (as the price had climbed into the thousands), Alphabet performed a 20-for-1 stock split . This brought the price per share down to a more "retail-friendly" level, making it easier for individuals to buy whole shares. Current Market Sentiment (April 2026)
: Unlike "zero-commission" brokers, direct plans often charge transaction fees for purchases and dividend reinvestments (e.g., 5% of the amount reinvested, up to a certain cap). The Evolution: A Long Story of Three Tickers
: These are held internally by founders and insiders, carrying 10 votes per share ; they are not available to the public.
: Alphabet offers a plan that allows individual investors to buy shares directly through Computershare's DirectStock program . Entry Requirements :