The lyrics "Life is a hit / Oh, life is a quest" serve as a mantra throughout the video. Zivert has noted in interviews, such as those with Muz-TV, that the song is about loving life in all its unpredictable forms, a message that resonated deeply with a global audience despite the Russian lyrics.
: The song became the most-searched track on Shazam in Russia for 2019 and dominated charts on Apple Music and Yandex Music.
: Zivert is featured in high-fashion, avant-garde outfits that contrast with the gritty, everyday reality of the Hong Kong backdrop. The lyrics "Life is a hit / Oh,
"Life" was not just a visual success; it was a commercial juggernaut.
: Since its premiere on Zivert's YouTube channel, the video has amassed hundreds of millions of views, cementing its status as one of the most popular Russian pop videos of the decade. : Zivert is featured in high-fashion, avant-garde outfits
Directed by , the video's aesthetic leans heavily into a "city noir" vibe.
: The visuals rely on neon lights, crowded markets, and sweeping cityscapes to mirror the song's themes of navigating the complexities of life. Directed by , the video's aesthetic leans heavily
The music video for by Russian pop artist Zivert (Yulia Zivert) premiered on March 12, 2019, quickly becoming a defining moment in her career. Filmed in the vibrant, rain-slicked streets of Hong Kong , the video captures a sense of urban loneliness and the search for meaning within a bustling metropolis. Creative Vision and Production