: Produced by MNEK and Astronomyy , the track is a blend of electropop, house, and UK bass . MNEK designed the production to merge Scandinavian melodic elements (like bells) with a heavy "London bassline". Cinematic Music Video

Watch the official music video filmed in Iceland to see the symbolic journey of a lifelong connection: Zara Larsson, MNEK - Never Forget You (Official Video) ZaraLarssonMusicVEVO YouTube• Sep 17, 2015

: Zara Larsson has shared that the lyrics were inspired by a person who had a significant impact on her life throughout her teenage years.

: The video tells a poignant story of a young girl who befriends a large, shaggy creature—likely representing an imaginary friend or a symbolic "important person".