: Games utilize social features to encourage community play, leaderboards, and "gift" exchanges, which are core to their retention strategy.
: A social puzzle game focused on farming themes. : Games utilize social features to encourage community
: As of late 2015, King had 318 million monthly unique users across more than 200 countries. and "gift" exchanges
: Following a broader trend, gaming IP is increasingly moving into cinema and television , turning games from simple apps into cultural franchises. Regional Trends (Pakistan Focus) : Games utilize social features to encourage community