Wyclef Jean - Divine Sorrow Ft. Avicii File
Released in late 2014, this version used a cream background with clouds of red and gray liquid to symbolize the (RED) campaign.
"Divine Sorrow" was commissioned as the lead single for the campaign, a joint initiative between Coca-Cola and Product Red ((RED)).
The production was a collaborative effort involving Wyclef and Avicii alongside songwriters , Magnus Lidehäll , and Vincent Pontare . Music for a Cause: The (RED) Campaign Wyclef Jean - Divine Sorrow ft. Avicii
The song was accompanied by two distinct lyric videos that emphasized its message:
The campaign aimed to engage millennials to help end mother-to-child transmission of HIV. Released in late 2014, this version used a
In November 2014, Haitian hip-hop legend and Swedish EDM pioneer Avicii released "Divine Sorrow," a track that merged soulful storytelling with high-energy dance production for a global cause. More than just a club anthem, the song served as the cornerstone for a major humanitarian effort to combat HIV/AIDS. A Collaboration Born in Stockholm
Other participants in the campaign included Bono, OneRepublic, and Deadmau5. Composition and Themes Music for a Cause: The (RED) Campaign The
The core theme of the song is the transformation of tragedy into triumph. Wyclef explained that the "whole idea with the song is, it's a celebration song. No matter what you're going through today, you're going to overcome it tomorrow". He was specifically inspired by a visit to a clinic in Africa where he met an HIV-positive mother whose baby was born negative—a moment she described as turning her "saddest moment" into her "most joyous". Visual Identity
