as the powerhouse face of the brand.
by giving the women's title match significant airtime.
during a week when many television programs see a dip in viewership due to the holidays.
: Waller, having won the inaugural Iron Survivor Challenge at NXT Deadline , was the focal point of the show's promos. His confrontation with then-NXT Champion Bron Breakker set the stage for their high-stakes rivalry, illustrating Waller’s transition from a mid-card heat-seeker to a legitimate main-event threat.
