Wizkid 's "Bad to Me" official video, directed by and released in October 2022, is a retro-themed visual that explores themes of fame, secret desire, and the interplay between public persona and private intimacy. Serving as the lead single for his fifth studio album, More Love, Less Ego , the video uses a meta-narrative structure to showcase Wizkid's evolution as a global superstar. Narrative Structure and Setting

: Critics noted the video's diverse casting and international setting as a metaphor for the album's broad sonic influences, which blend Afrobeats with South African amapiano.

: Joel Honeywell utilized lighting and retro aesthetics to create a mid-20th-century broadcast feel.