Wiz_khalifa_roll_up_official_music_video Apr 2026

Released in March 2011, the music video for by Wiz Khalifa served as the second single from his major-label debut album, Rolling Papers . Directed by Jake Davis , the video features model and singer Cassie Ventura as Wiz's love interest. Creative Concept and Meaning

The title "Roll Up" plays on Wiz Khalifa's well-known association with cannabis culture, but the song itself subverts expectations by focusing on emotional availability. wiz_khalifa_roll_up_official_music_video

Rather than rolling a joint, Wiz uses the phrase to mean "rolling up" (arriving) whenever his partner needs him. Released in March 2011, the music video for

The track was produced by the hitmaking duo Stargate , known for their work with artists like Beyoncé and Rihanna. Wiz Khalifa on the meaning of 'Roll Up' Rather than rolling a joint, Wiz uses the

The lyrics emphasize reliability and support, with Wiz promising to be there for his love interest if her current partner is not treating her right.