: Rockwell P. Hunter ( Tony Randall ), a low-level Madison Avenue copywriter, is desperate to save his job by landing a big client: "Stay-Put Lipstick". He recruits famous movie star Rita Marlowe (Jayne Mansfield) for an endorsement.
If you are looking for an introductory "piece" or summary to accompany your copy of , The Core Premise
: Rock finds himself catapulted to overnight fame, but his sudden success threatens his relationship with his actual fiancée, Jenny Wells. Why It Matters Will Success Spoil Rock Hunter? (1957) - Trivia - IMDb
: Marlowe agrees only if Rock pretends to be her new boyfriend (her "Lover Doll") to make her real flame, "Bobo" Branigansky, jealous.