Deepfakes: Why It Departments Need To Consider

Traditional biometric checks, like voice prints or facial recognition, are no longer reliable. Identity fraud attempts using deepfakes surged by 3,000% in 2023.

This isn't science fiction. In 2024, a finance worker in Hong Kong was tricked by exactly this scenario, where every "colleague" on a Zoom call was a synthetic creation. For modern IT departments, deepfakes have shifted from a "social media problem" to a top-tier operational threat. Why IT Departments Must Pivot Why IT Departments Need to Consider Deepfakes

In 2024, the average cost of a deepfake-related incident for a business was nearly $500,000 , rising to over $680,000 for large enterprises. Traditional biometric checks, like voice prints or facial