: This group accounts for roughly 45% to 59% of engagement and custom ring purchases. They are often dual-income households with a median income of $75,000–$100,000+.
: Typically in their early 30s, these buyers are often status-driven, married with children, and likely to be in the top 25% income bracket. who buys rings
: Women now account for approximately 70% of custom jewelry purchases and over 20% of total sales for major retailers like Signet Jewelers. This segment has grown by 35% since 2022. : This group accounts for roughly 45% to