: Interestingly, research has consistently shown that families in lower income brackets often spend more on prom in absolute dollars than wealthier families. For example, some families with household incomes under $25,000 have been found to spend roughly 6% of their annual income on the event.
Cleaning Out the Closet: Where to Sell Prom Dresses for Maximum Cash i who buys prom dresses
The story of who buys prom dresses is a fascinating mix of teen self-expression, shifting economic pressures, and a global "prom culture" that is expanding far beyond its North American roots. While high school students are the faces of the market, the actual buyers are a diverse group of parents, environmentally conscious teens, and a growing international middle class. 1. The Core Demographic: Teenagers and Families While high school students are the faces of
The primary market remains North American teenagers and their families, where prom is considered a vital rite of passage. environmentally conscious teens