Motorcycles | Who Buys

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .

: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners. who buys motorcycles

: The median age of owners has risen from 27 in 1985 to 50 in 2026. : The median household income for owners is

: Approximately 24% of motorcycle owners hold a four-year college degree. Motorcycle Demographics 2026: Aging Riders & Market Trends though association members often average higher