Who Buys Art -

New buyers are transforming gallery sales: are they ... - Art Basel

: Highly motivated by personal enjoyment (96.3%) and community belonging (38%). They are the most active buyers of digital art and collectibles like luxury sneakers. who buys art

62% buy art primarily to enhance their living or office spaces. New buyers are transforming gallery sales: are they

: While the $10M+ segment saw volatility recently, the "middle market" (sub-$10M) and lower-priced contemporary works dominate transaction volume. Small-scale artworks (under 16x16 inches) accounted for 40% of all Artsy purchases in 2025 due to their relative affordability. 62% buy art primarily to enhance their living

: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent.

Over 50% of collectors buy to support the careers of artists they admire.