: Max Factor, a wig maker and makeup artist from Russia, moved to Los Angeles in 1914 to be near the budding film industry. He didn't just sell products; he actually coined the term "make-up."
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: Actors originally used thick, cracking "greasepaint" that looked terrible on film. Factor invented "pancake makeup" in 1935 to help stars look realistic under harsh studio lights. : Max Factor, a wig maker and makeup