Still, Leo sought more variety. He wandered into a local and a cozy gift boutique . There, tucked between handmade cards and scented candles, he found the motherlode: a Bashful Dragon and a Very Hungry Avocado.

For his friends in far-off lands, Leo sent word that and F.A.O. Schwarz could also dispatch these cuddly knights via owl (or delivery truck) [2, 3].

Leo finally chose a tiny, tuxedo-wearing penguin. As they walked home, he realized that whether you shop at big department stores or tiny local gems, a Jellycat is never hard to find—they’re usually just waiting for someone to notice their velvet ears.