New models (like the LG C6 and G6) traditionally hit retail shelves in late March and April. To clear warehouse space, retailers deeply discount the previous year's models (e.g., the LG C5 or Samsung S95E).
As of April 2026, we are in the "Spring Clearance" sweet spot where 2025 flagship models are at record-low prices to make room for the newly released 2026 lineups. 1. Best Time for Value: Spring (March – May) when to buy oled tv
You can currently find 2025 models like the LG C5 for significantly less than their original MSRP at retailers like Best Buy and Amazon. New models (like the LG C6 and G6)
2. Best Time for the Lowest Absolute Price: Black Friday (November) when to buy oled tv