Buy in March or April . This is when many models announced at January's Consumer Electronics Show (CES) finally hit shelves.
A major mid-year event where Amazon and competitors like Best Buy slash prices on mainstream and budget laptops. Best Time for Specific Needs when is the best time to buy a laptop computer
Target Black Friday or Memorial Day (late May). These periods often feature the steepest price cuts on high-performance machines. 2026 Market Warning: The "RAM Crunch" Buy in March or April
The second-best window, especially for students. You'll find solid discounts (8% to 17%) and valuable bundles, such as free gift cards or accessories from retailers like the Apple Store . Best Time for Specific Needs Target Black Friday
Shop in January or February . Retailers use post-holiday clearance to move older stock before new models arrive. For MacBooks, look for deals immediately after a new model announcement, such as the recent March 2026 M5 MacBook Air launch .
The "undisputed champion" for deals across all brands, including premium models like the MacBook Pro and high-end gaming rigs.