Toyota Motor Corporation does fully own or own "all" of Subaru Corporation. Instead, Toyota established a strategic minority stake in Subaru's parent company (formerly Fuji Heavy Industries) beginning on October 5, 2005 . As of early 2026, Toyota owns roughly 20% of Subaru. Key Milestones in the Partnership

The partnership allows Subaru to retain its distinctive "rugged" brand persona while having access to Toyota's vast resources to manage modern automotive technology challenges (CASE: Connected, Autonomous, Shared, Electric).

Toyota purchased an 8.7% stake in Fuji Heavy Industries (now Subaru Corporation) from General Motors (GM) for million, making it the top shareholder. 2008: Toyota increased its stake to 16.5%.

Subaru leverages Toyota’s electrical architecture and electrification technology, while Toyota utilizes Subaru's expertise in All-Wheel Drive (AWD) and boxer engines.

Despite being a major shareholder, Toyota does not run daily operations. Subaru maintains its own brand identity, engineering, and manufacturing autonomy.

Toyota increased its holding to 20.42% in a strategic expansion aimed at joint electric vehicle (BEV) and automated driving technology development. What the Partnership Means