When Did Mattel Buy American Girl -

: Following the sale, founder Pleasant Rowland remained as president of the American Girl division for a transitional period to ensure the brand’s unique educational and historical mission remained intact. Impact on the Brand

: Mattel announced the acquisition on June 15, 1998. The deal was finalized later that year, integrating the Wisconsin-based company into Mattel's global portfolio alongside brands like Barbie and Fisher-Price. when did mattel buy american girl

Mattel acquired American Girl (then known as Pleasant Company) in for $700 million . The Acquisition Details : Following the sale, founder Pleasant Rowland remained

Under Mattel’s ownership, American Girl underwent significant expansion: : Following the sale