Marcus had been eyeing a mid-sized SUV all year. He’d visited the lot in June, but the salesman, Dave, wouldn't budge on the sticker price. "It's a popular model, Marcus. Someone else will pay full price by Saturday," Dave had said with a shrug.
Marcus waited. He watched the U.S. News reports and Edmunds data , which both pointed toward a December showdown. When is the best time of year to buy a car? - Ally what's the best month to buy a car
is widely considered the best month to buy a car. During this time, dealerships are under intense pressure to hit three simultaneous targets: monthly, quarterly, and annual sales goals . To reach these quotas and clear out "old" current-year inventory for incoming models, they often offer the year's deepest discounts, rebates, and low-interest financing. The Story: The "Year-End" Gamble Marcus had been eyeing a mid-sized SUV all year