: The first recorded use of the term referred to a 1869 U.S. gold market crash caused by speculators Jay Gould and James Fisk.
: In the 1960s, Philadelphia police coined the term to describe the intense traffic congestion and pedestrian chaos caused by shoppers and fans attending the annual Army-Navy football game that weekend. The Modern Retail Rebrand what is black friday
: In the early 1950s, factory managers used the term to describe workers calling in sick the day after Thanksgiving to enjoy a four-day weekend. : The first recorded use of the term referred to a 1869 U
Black Friday is the day after the U.S. Thanksgiving holiday, traditionally marking the unofficial start of the Christmas shopping season . It is the busiest shopping day of the year in the United States, known for deep discounts and massive crowds both in-store and online. The Dark History of the Name The Modern Retail Rebrand : In the early
Despite its modern association with deals, the term "Black Friday" has a chaotic past:
Retailers, unhappy with the negative "Black Friday" label, successfully rebranded it in the late 1980s.