Nahai organizes her strategies into three fundamental principles: Go to product viewer dialog for this item. Webs of Influence: The Psychology of Online Persuasion
is a seminal work by web psychologist Nathalie Nahai . First published in 2012, with a second edition in 2017, the book synthesizes research from psychology, neuroscience, and behavioral economics to provide a framework for ethical online persuasion. Core Framework: The Three Pillars Webs of Influence: The Psychology of Online Per...