Types Of | Consumer Buying Behavior

The consumer might buy based on convenience or price but will later seek reassurance that they made the right choice. Example: Buying diamond jewelry or carpeting . 3. Habitual Buying Behavior

Choice is based on brand familiarity rather than brand loyalty. Visual cues and repetition are key here. Example: Buying salt , milk, or dish soap . 4. Variety-Seeking Buying Behavior types of consumer buying behavior

Here, involvement is high because the item is expensive or infrequent, but the consumer sees little difference between brands. The main goal is to reduce "dissonance" (post-purchase regret). The consumer might buy based on convenience or