Tv Media Buying 101 -

Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services).

Specific sheets for instructions and tracking metrics. tv media buying 101

Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. cable (niche audiences)