Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic).
Buying in bulk months in advance for the best rates and guaranteed placements. tv media buying
Research viewing habits using demographic (age, income) and psychographic data. tv media buying
Track Reach (number of unique viewers), Frequency (how often they see the ad), and CPM (cost per thousand impressions). tv media buying
Ensuring at least 10 minutes between your ad and a competitor's spot.
Paying a premium for a guaranteed, unmovable slot in a high-profile program. 4. Measurement & Optimization
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