Trump: The Art of the Deal (1987) is a part-memoir, part-business-advice book that established Donald Trump's public persona as a master negotiator . Though credited to Trump, it was ghostwritten by journalist Tony Schwartz , who has since become a vocal critic of both the book and Trump's character. Core Philosophy: The Eleven Elements of the Deal

The book outlines a specific strategy for business and self-promotion, categorized into eleven core principles :