Because the term is highly specific and resembles a file name, its meaning usually depends on the context of the platform where you saw it:
On platforms like Instagram or Twitter, users often label photo galleries or threads as .zip or .rar files to suggest they are sharing a "compressed" collection of memories, outfits, or "thirst traps" (attractive photos). Thirst_part_2.zip
Could you share or describe the images/video attached to it? This would help clarify if it's a specific meme, an artist's project, or just a trendy caption. Because the term is highly specific and resembles
In some online communities, file-name titles are used for "Alternate Reality Games" or horror storytelling, implying a mysterious file that the viewer has "downloaded." an artist's project