The New Rules Of Green Marketing: Strategies, T... ✓

In "The New Rules of Green Marketing," Jacquelyn Ottman argues that sustainable branding has shifted to the mainstream, requiring marketers to emphasize product performance, health, and cost-effectiveness alongside environmental benefits. Success relies on twenty foundational rules that prioritize transparency, authenticity, and a holistic life-cycle approach to avoid greenwashing. For more details, visit Springer .