: Barthes argues that fashion magazines actually construct the meaning of clothes more than the designers do [1, 3].
: He distinguishes between the "garment-as-image" (photography) and the "garment-as-written" (descriptions in magazines) [1, 2]. The Language of Fashion
: Fashion isn't just "clothes"; it is a formal system of rules [1]. : Barthes argues that fashion magazines actually construct
: It moved fashion from art history into the realm of linguistics and sociology [2]. 2]. : Fashion isn't just "clothes"