The Go Giver Direct

: Offering your true self as the most valuable gift. Receptivity : Staying open to receiving.

is a popular business parable by Bob Burg and John David Mann . It tells the story of an ambitious young salesman named Joe who learns that shifting his focus from "getting" to "giving" is the secret to extraordinary success. The Go Giver

While there are several academic-looking PDFs and summary papers titled after the book available online (such as on Lagos State Project Portals ), these are primarily of the original 2007 book rather than independent scientific research papers. The Five Laws of Stratospheric Success The book centers on five core principles for success: Value : Giving more in value than you take in payment. : Offering your true self as the most valuable gift

: Income is determined by the number of people served and how well. Influence : Placing others' interests first. It tells the story of an ambitious young