The verses, performed by will.i.am, Fergie, and apl.de.ap, focus on club culture, "rocking to the top," and personal swagger.
The music video, directed by , is known for its distinct visual style: The Black Eyed Peas - The Time (Dirty Bit)
The video features will.i.am's head transforming into a television screen and various "pixelated" dancers in an underground nightclub setting. The verses, performed by will
Released on November 5, 2010, served as the lead single from The Black Eyed Peas' sixth studio album, The Beginning . The track is a high-energy dance anthem that marked the group's continued evolution into "dance heavyweights," blending electronic beats with recognizable pop culture nostalgia. 1. Key Facts & Production performed by will.i.am