The authors recommend using eBooks for non-technical audiences to educate in an entertaining tone, whereas white papers should be reserved for academic or highly technical topics. Channel Utilization:
Targeted ads and community forums can widen reach and cultivate leads even in B2B. Strategic Takeaways The B2B social media book: become a marketing s...
Valuable resources (like eBooks or webinars) that entice users. The B2B social media book: become a marketing s...
Establishing the groundwork for social lead generation. The B2B social media book: become a marketing s...
Focus on networking with decision-makers and building expertise.
The authors argue that B2B companies are actually a better fit for social media than B2C because of the information-heavy nature of business buying cycles.
They provide a concrete way to measure success: