The Art Of War For Small Business: Defeat The C... <No Sign-up>

Small businesses rarely win a "war of attrition" on pricing. It bleeds your margins dry.

Sun Tzu wrote, "Know the enemy and know yourself; in a hundred battles you will never be in peril." For a small business, "the terrain" includes your competitors’ weaknesses, your customers' unmet needs, and your own unique strengths. The Art of War for Small Business: Defeat the C...

Use "surprise" by providing a level of customer service a big box store can’t automate. A handwritten thank-you note or a direct phone call from the founder is a tactical strike that builds unshakeable loyalty. 4. Conserve Your Resources Small businesses rarely win a "war of attrition" on pricing