: Content is no longer just about "cute dogs"; it includes highly specific subcultures like "aquascaping" (elaborate fish tanks) or "reptile keeping." [4, 11]
Teens often form deep emotional connections with specific animals online. [2, 10] These "Petfluencers" serve as a form of "digital comfort":
: Content creators who document the rescue and release of injured animals. These provide a "behind-the-scenes" look that appeals to a generation valueing transparency. [2, 4]