Report: Tango Advertising Campaigns (1991–1997) The period between 1991 and 1997 represents the "golden era" of Tango advertising, defined by the creative leadership of agency (Howell Henry Chaldecott Lury). During this time, Tango transitioned from a standard soft drink to a cult cultural icon through provocative, surreal, and often controversial "guerilla" marketing tactics. 1. The Core Concept: "You Know When You've Been Tango'd"
The ad was eventually banned from children's programming and replaced with a version where the Orange Man gave the drinker a kiss instead. Tango Adverts '91-'97
The use of the "slap" or other physical jolts made the brand synonymous with an aggressive, "hit" of flavor. The Core Concept: "You Know When You've Been
A parody of a party political broadcast released during the UK General Election. The Independent Television Commission banned the ads for
The Independent Television Commission banned the ads for "trespassing on public confidence".
The debut commercial featured a man drinking Tango, only for a rotund man painted entirely orange to run up and slap him across both cheeks.