This principle remains the foundation of its reporting, distinguishing between opinion (which is open to all) and the rigorous, truthful reporting of facts. The Scott Trust - The Guardian
: A 2025 brand campaign title emphasizing the newspaper's goal to provide deep, multi-perspective coverage. subtitle The Guardian
The most prominent modern tagline used by the newspaper is . This reflects its commitment to keeping its content open to all without a paywall, supported by a unique reader-funded model. Other key branding phrases include: This principle remains the foundation of its reporting,