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Fans are increasingly diverse, with female fans now making up 47% of the audience for women's sports.

Roughly 67% of consumers follow sports via media, and 74% of young adults (ages 18–24) are actively engaged. Streaming services are becoming essential, with 21% of fans subscribing to dedicated sports platforms. Sportowe

The global sports economy is a massive $2.3 trillion ecosystem projected to grow significantly by 2050. Fans are increasingly diverse, with female fans now