Social Media Marketing | Hourly Rates

: While sometimes billed hourly, it is frequently charged as a base fee plus 10%–30% of the total ad spend .

: Can command $100–$150+ per hour , especially for niche industries like B2B SaaS or technical fields .

: In the United States, the average internal pay for a social media manager is approximately $31.18 per hour (based on an average salary of $64,845) . Rates by Service Type Social Media Marketing Hourly Rates

The (e.g., brand awareness, lead generation, customer support)

Pricing often shifts based on the specific "feature" or task being performed: : While sometimes billed hourly, it is frequently

: Professionals in major hubs like Los Angeles or New York often charge higher rates to account for a higher cost of living; for instance, the 75th percentile for freelance social media managers in LA is around $57.8K/year .

: Higher-tier tasks that often command the top end of the hourly scale ($150+) . Rates by Service Type The (e

: Managing complex platforms like TikTok (high-volume video) or LinkedIn (specialized B2B) may cost more than basic Facebook/Instagram management .